Designer Cindy van den Bremen was born in
1972 in Vlissingen, a town in the south-west of the Netherlands by the Sea.
From an early age she developed a broad interest in other cultures and
religions. Cindy works independent from her studio CvdBremen in Eindhoven
as an Empathic Designer with an expertise in Cultural Diversity and
teaches at the Technical University in her hometown at the Faculty of
Industrial Design. She gives lectures, presentations & workshops to a
variety of audiences both national and internationally, both in the Dutch
and English language.
Cindy teaches a design workshop titled,
Masterclass
-
the necessity of Empathy. From the workshop description,
"Designing is the ability to empathize with others. As the title would
assume this lecture and workshop focused on empathy and the necessity of
the added value of empathy in co-design processes. How does empathy help
you in co-design projects? How can you apply it and how can it be an
inspiration in your concept development?
These themes were
discussed and experienced in an interactive and inspiring afternoon. I
realized the complexity of empathy and importance of finding a common
ground. When working with a user to make sure that he or she can find
their own goal and inner motivation."
The Vitruvian Man, Leonardo da Vinci (Wikipedia)
"Designing is the ability to empathize with others...
How does empathy help you in co-design projects?
How can you apply it and how can it be an inspiration in
your concept development?"
Sub Conference: Human-Centered Design
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