Michael
Ventura is founder and CEO of Sub Rosa, a strategy and design studio. Sub
Rosa's clients include a variety of Fortune 100 companies, as well as some
of the world's most progressive start-ups. Michael is author of
Applied Empathy: The New Language of Leadership.
Empathy
is not about being nice. It's not about pity or sympathy either. It's about
understanding-your consumers, your colleagues, and yourself-and it's a
direct path to powerful leadership.
As such,
Applied Empathy presents real strategies, based on Sub Rosa's design work
and the popular class Ventura and his team have taught at Princeton
University, on how to make lasting connections and evolve your business
internally (your employees, culture, and product/services) as well as
externally (your brand, consumers, and value).
Quotes from the book.
"With empathy, complex problems become more understandable, teams becomes
more effective, and companies become more nimble."
"Unfortunately, few of us have received a formal
education in empathy, and as adults, we end up intuitively feeling our way
through to solutions based on our prior experience and skills."
"With Applied Empathy, Michael Ventura shows us how to unlock our ability
to design solutions, spark innovation, and solve tough challenges with empathy
at the center."—Arianna Huffington
Michael Ventura, entrepreneur and CEO of award-winning strategy and design
practice Sub Rosa, shares how empathy—the ability to see the world through
someone else’s eyes—could be what your business needs to innovate, connect,
and grow.
Having built his career working with iconic brands and institutions such as
General Electric, Google, Nike, Warby Parker, and also The United Nations and
the Obama Administration, Michael Ventura offers entrepreneurs and executives
a radical new business book and way forward.
Empathy is not about being nice. It’s not about pity or sympathy either. It’s
about understanding—your consumers, your colleagues, and yourself—and it’s a
direct path to powerful leadership. As such, Applied Empathy presents real
strategies, based on Sub Rosa’s design work and the popular class Ventura and
his team have taught at Princeton University, on how to make lasting
connections and evolve your business internally (your employees, culture, and
product/services) as well as externally (your brand, consumers, and value).
For leaders of all levels, this groundbreaking guide lays the foundation to
establish a diverse, inventive, and driven team that can meet the challenges
of today’s ever-evolving marketplace. If you want to connect to the people you
work with and for, you first have to understand them.
Sub Rosa
"Sub Rosa is an independent strategy and design practice helping organizations
explore, learn and grow. We are solution-agnostic thinkers, designers and
builders.
Our work is grounded in empathy. We begin by understanding the realities and
ambitions of the participants in each interaction, and we design and build
solutions based on this understanding."
Empathy is not
about being nice, sympathetic or compassionate. These are the side
effects of empathy’s perspective in taking power.
Applied Empathy is a series of tools and methodologies that help you
practice empathy and bring it into your daily leadership style.
Empathy is a muscle you train. It takes practice and dedication.
Organizations that bring empathy into their businesses improve their
internal culture, relationships with consumers, and, ultimately, their
bottom line.
Practicing empathy requires the bravery to ask hard questions, take new
actions, and change what must be changed in order to improve the
business, and yourself."
By Brian
Braiker.
August 30, 2018
"The founder of the New York strategy and design consultancy Sub Rosa is a
multi-hyphenate. When he's not advising a portfolio of Fortune 500 clients
and progressive start-ups, he is running an experiential shopping venture
called Calliope with his wife, operating an art gallery and event space,
publishing a newsletter called La Petite Mort—a French expression for
orgasm—and running an eastern and indigenous medicine and healing
practice."
BY MICHAEL VENTURA4 MINUTE READ Here’s what empathy is: It’s putting
yourself in someone else’s shoes, or at least sliding your feet into them
and trying them on for size. It’s about understanding and perspective
taking. Sometimes, it can lead to a behavior shift that might make you
more benevolent, but that’s more a byproduct than a fundamental condition
of empathizing.
A new book, Applied
Empathy,
says it’s time for feelings to flow into the workplace. What type of
business empath are you?
“"Empathy” is where we are at in the Now Age. Thanks to social media, we
have more contact and communication with people of all different
backgrounds, cultures, and POVs, than ever before. And never has it been
so important to cultivate an understanding of ALL the different
perspectives, experiences, and needs, of the people we are on this Cosmic
journey with."
"For some 15 years, we have been fans and friends of Michael
Ventura—founder and CEO of Sub Rosa, whose entire working process is based
on Applied Empathy, a methodology that strengthens empathetic minds and
brings together insight and action, resulting in creative problem-solving
and change. The term "empathy" can be confused with simply "being nice,"
but Ventura has always explored into the term's true meaning (more inline
with genuine understanding) as an action, and a principle. It makes sense
then, that his technique has been applied in various workplaces all over
the world (from Google to the United Nations) via workshops, lectures and
even a Q+A card deck that's part game, part self-reflection tool. Today,
after years in the making, Ventura releases his first book on the subject:
"Applied Empathy: The New Language of Leadership.""
"The capacity to understand or feel what others experience AKA 'empathy'
isn't usually a word that's associated with business but it should be
because good bosses
know that empathy is one of the best management tools they have.
But Michael Ventura, author of Applied
Empathy: The New Language of Leadership (Touchstone), publishing
this week, believes this word is one that can help us better connect to
clients, attract the right talent, ignite a spirit of creativity and
identify opportunities for growth and there are three
definitive ways to up your empathy quotient."
Why Empathy Is Essential (with Michael Ventura)
by Todd Henry | The Accidental Creative
Every so often, a word becomes so common in the marketplace that it begins
to lose its meaning. I believe that empathy is one of those words. On this
episode, SubRosa CEO
Michael Ventura shares insights into how to leverage empathy to thrill and
delight your clients and customers and creative change in the world.
Michael’s new book is called Applied
Empathy.
Applied Empathy Podcast: Getting Really Real
"This month, Michael Ventura speaks with social justice comedian Negin Farsad
and Ari Kuschnir, founder of the new wave production and entertainment company
m ss ng p eces. Together, they explore the theme “Getting Really Real: The Art
and Science of Communicating With Empathy.”"
Applied Empathy Podcast: Getting Your Head in the Game
This month, Michael Ventura speaks with Jesse Israel, who builds community
through mass meditations as founder of Medi Club. They are joined by Carolyn
Manning, Director of US Brand and Community for lululemon athletica. Together,
they explore the theme “Getting Your Head in the Game: Empathy for Mind and
Body.
Applied Empathy
Podcast: Selective Empathy
To discuss the theme “Selective Empathy: Evoking Emotion in Others,” Michael
broadcast live from Nevada’s Black Rock Desert via Burning Man Information
Radio. He was joined by artist and activist Favianna Rodriguez and human
rights attorney Lightning Clearwater III. Together, they talk race, gender,
and culture as related to empathic understanding in this edition of the
Applied Empathy podcast.
Michael Ventura, entrepreneur and CEO of award-winning strategy and design
practice Sub Rosa, shares how empathy—the ability to see the world through
someone else’s eyes—could be what your business needs to innovate,
connect, and grow.
Empathic Design or
How to Put the Experience Above All Else Michael Ventura, Sub Rosa
The Keller Center welcomed Michael Ventura, Founder and CEO of
strategy-led design and innovation practice, Sub Rosa, to the Princeton
University campus on October 9. The event was part of the Creative Mind
& Leadership: Innovation, Design, and Entrepreneurship Lecture
Series, with co-sponsorship by the Keller Center's Venture Sponsors
Program.
3:50 - What is Sub Rosa
weird group of people
solving open ended problems for clients
They have an iterative process that keeps evolving
5:00 about empathy
what words come up when thinking of empathy?
Why Empathy is important? for effectiveness
Starts with desire to understand
7:45
Who exhibits empathy? What companies?
Everything is an experience
HMW promote the value of empathy
11:00 Don't start with a preconceived idea
instead - get feedback early
Designing Experiences
Behaviour - what do you people to do.
Relationships - nature of the relationship you want
