Aug 14, 201 - Why you should invest in empathy by Dave McColgin
Artefac's pursuit of 21st Century Design aspires toward preferable
outcomes to benefit society, the economy, and the environment. We
believe that lives are larger than interactions with a product, that
users are more than targets and sources of growth. Instead they are
partners in achieving societal goals. As designers, we can carefully
choose what outcomes will lead to progress. In order to do that
successfully, we need to approach our work with empathy – empathy
towards the user, the context of the situation, and society. In this
post and accompanying paper, we will explore the concept of empathy: why
it matters in design and how we work to achieve this outcome in our
White Paper: Empathy: Design tool and outcome: The Case For Empathy.
What Is Empathy? Empathy is a modern word, but not a modern influence.
It was coined in 1909, based on ideas from around the turn of the
century. Definitions vary, but generally share two components:
intellectual identification with the situation of another person, and
experiencing a shared emotional state. It is often described as
walking in someone else's shoes.