Gil Lavie is a Viral Advertising Expert and started the
Global Empathy Experiment (GlobalempathyExperiment.org)
in one of his classes at the the Interdisciplinary Center Herzliya,
Israel. He say, "I'm half art - half science. My interests are
memes, humor, empathy and other fascinating notions. I had a 10-year
career in hi-tech global marketing. Then I started one of the first viral
ad agencies in 2002, where I created over 50 viral video commercials that
organically reached out to hundreds of millions of viewers".
"Globalizing empathy is a step towards a better society,
developing care and understanding that cross geographical, social and
species boundaries. Can us caring lead others to care? And can this care
be translated into actions? Actions like saving lives, spreading love,
reaching out and giving a helping hand… We are simply students creating
a platform for promoting Empathy by crowd-sourcing creativity & humor." Sub
Conferences:
Education
(Video
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"Every
year, the third year Viral Advertising Communications students at the
IDC (Interdisciplinary Center in Herzliya, Israel) need to present a
project. This year’s brief was Humanitarian Aid & Development.
In order to crack the brief, the research and creative brainstorming on
the subject struck on many angles, but the students wanted to dig in
deeper, to understand the real human motivator for humanitarian acts of
compassion. For this they sought Science and discovered the wealth of
research that has been published in recent years on Empathy — especially
since the accidental discovery of mirror neurons in a laboratory in
Parma, Italy, in the early 90s.
We also learned
that Humanitarian Aid & Development is a burgeoning industry, but the
interesting fact is that it is a relatively new phenomenon to human
history. Rather than helping, societies would take advantage of and
pillage disaster-struck regions and inhabitants. This completely
contradicts the phenomenon of nations pulling together to help other
nations of need, as was especially exemplified the Haiti earthquake in
2010."
