Center for Building a Culture of Empathy

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Join the International Conference on: How Might We Build a Culture of Empathy and Compassion?

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Culture of Empathy Builder:  Gil Lavie

Gil Lavie and Edwin Rutsch: How to Build a Culture of Empathy

Gil Lavie is a Viral Advertising Expert and started the Global Empathy Experiment ( in one of his classes at the the Interdisciplinary Center Herzliya, Israel.  He say, "I'm half art - half science. My interests are memes, humor, empathy and other fascinating notions. I had a 10-year career in hi-tech global marketing. Then I started one of the first viral ad agencies in 2002, where I created over 50 viral video commercials that organically reached out to hundreds of millions of viewers".
"Globalizing empathy is a step towards a better society, developing care and understanding that cross geographical, social and species boundaries. Can us caring lead others to care? And can this care be translated into actions? Actions like saving lives, spreading love, reaching out and giving a helping hand… We are simply students creating a platform for promoting Empathy by crowd-sourcing creativity & humor."
Sub Conferences: Education 


Global Empathy Experiment and a Culture of Empathy - Gil Lavie and Edwin Rutsch


(Video Transcriptions: If you would like to take empathic action and create a transcription of this video, check the volunteers page.  The transcriptions will make it easier for other viewers to quickly see the content of this video.)





About the Global Empathy Experiment: Lirut Nave & Corinne Amar with Edwin Rutsch
Dialog with students that took part in the class and project





2013-07-12 - Global empathy experience: are we scientifically wired for empathy?

 "Every year, the third year Viral Advertising Communications students at the IDC (Interdisciplinary Center in Herzliya, Israel) need to present a project. This year’s brief was Humanitarian Aid & Development.

In order to crack the brief, the research and creative brainstorming on the subject struck on many angles, but the students wanted to dig in deeper, to understand the real human motivator for humanitarian acts of compassion. For this they sought Science and discovered the wealth of research that has been published in recent years on Empathy — especially since the accidental discovery of mirror neurons in a laboratory in Parma, Italy, in the early 90s.


We also learned that Humanitarian Aid & Development is a burgeoning industry, but the interesting fact is that it is a relatively new phenomenon to human history. Rather than helping, societies would take advantage of and pillage disaster-struck regions and inhabitants. This completely contradicts the phenomenon of nations pulling together to help other nations of need, as was especially exemplified the Haiti earthquake in 2010."

by Gil Lavie