Rob Volpe is
a marketing professional and researcher and provides companies with a
heightened empathy toward their customers that enables more effective ways
to communicate with them. He is author of 'Tell
Me More About That: Solving the Empathy Crisis One Conversation at a Time'.
Rob draws on his thousands of interviews with everyday people to
illustrate the 5 Steps to Empathy -- actions you can use to build a
reflexive empathy muscle. In this conversation we solve (or try to) the
empathy crisis by taking a deep dive into the definition of empathy.
Step 1: Dismantle Judgment
Step 2: Ask Good Questions
Step 3: Actively Listen
Step 4: Integrate into Understanding
Step 5: Use Solution Imagination
