is a professor of management and economics at South Dakota State
University in Brookings. He teaches classes in management, small business
management, human resource management, marketing research, and
macroeconomics. George is author of How Do I Keep My Employees Motivated?
The Practice of Empathy-Based Management.
From the book description, "Every person in your organization desires to be understood and accepted.
The purpose of this book is to teach you how to empathize with each of
your employees, and create a better work environment. When work days
become mundane, you will learn how to create a sense of connection with
your employees. During stressful times, you can display empathy to calm
and reassure each employee, so that they can think clearly and problem
How Do I Keep My Employees Motivated? provides clear, specific techniques
that teach you how to empathize and create an atmosphere where everyone
working for you feels accepted and understood. Through empathy you will be
able to create an environment that results in professional growth."
Detail of Diego Rivera fresco,
Industry, or Man and Machine' (Wikipedia)
"My purpose in writing this book is to explain the
importance of empathy in management practices
and how managers can learn to apply empathy
in order to alter the work environment in a
positive manner for everyone involved."
Sub Conference: Workplace, Management and Business