"Empathy is the centerpiece of a human-centered design process.
The Empathize mode is the work you do to understand people, within the context
of your design challenge. It is your effort to understand the way they do
things and why, their physical and emotional needs, how they think about
world, and what is meaningful to them. "
"The
foundation of empathic design is observation and the goal is to
identify latent customer needs in order to create products that the
customers don’t even know they desire or, in some cases, solutions
that customers have difficulty envisioning due to lack of familiarity
with the possibilities offered by new technologies or because locked
in an old mindset. Empathic design relies on observation of consumers
as opposed to traditional market research which relies on consumer
inquiry with the intention to avoid possible biases in surveys and
questions, and minimizes the chance that consumers will provide false
information."
An Empathic Dialog
The Human Centered Design process at it's best is an empathic dialog between the
designers and those they are designing for. It starts with the designers
empathizing with the 'users' and uncovering their needs. The designers then brainstorm solutions to
address these needs. They create prototypes of possible
solutions and then test them. The testing becomes another opportunity
to listen to the user and hear even more deeply about their needs. This process
take empathy into the process of empathic creativity and action. "
(This is how I would see HCD. Each part of the process is part of an empathic dialog and conversation)
"Empathy is the centerpiece of a human-centered design process.
The Empathize mode is the work you do to understand people, within the context
of your design challenge. It is your effort to understand the way they do
things and why, their physical and emotional needs, how they think about
world, and what is meaningful to them. "
An Introduction to Design Thinking PROCESS GUIDE
"Empathic design is a user-centered design approach that pays attention to the
user's feelings toward a product.
Empathic
Design - Wikipedia
"As a style of thinking, design thinking is generally considered
the ability to combine empathy for the context of a problem, creativity in the
generation of insights and solutions, and rationality to analyze and fit
solutions to the context."–
Design Thinking -
Wikipedia
