WHY
use an empathy map
"Good design is grounded in a deep understanding of the person for whom you are
designing. Designers
have many techniques for developing this sort of empathy. An Empathy Map is one
tool to help you
synthesize your observations and draw out unexpected insights"
Empathy Map- Slide Show
"The most meaningful innovations come from deep and precise understanding of
the circumstances and needs of the client. Used in the Inspiration stage of
the Design Thinking process, the Empathy Map is a tool for compiling and
analyzing information about the people you want to serve. This lesson,
developed by National Arts Strategies in partnership with Suzi Sosa,
Executive Director of the Dell Social Innovation Challenge at the University
of Texas at Austin, will walk you through creating your own map with your
team."
"Good design is grounded in a deep understanding of the person for whom you are
designing. Designers have many techniques for developing this sort of empathy. An Empathy Map is one
tool to help you synthesize your observations and draw out unexpected insights. "
