Empathy and HCD  >  3. Human Centered Design Process (overview)

 What Is Design Thinking? Createdu.org
"Design Thinking is a practical tool for integrating 21st century skills and an innovator’s mindset into the classroom, school and workplace. It demonstrates the direct connection between content students learn in class and what the world beyond their school will ask of them. Students are inspired. They take an active role in their own learning. Developed at the Stanford d.school, Design Thinking is a methodology that teaches individuals new strategies to solve problems. The design process challenges students to combine empathy, ingenuity and rationality to meet user needs and create successful solutions with an innovator’s mindset."


Design & Thinking Movie - Kickstarter Teaser
A documentary trailer being made about Design Thinking
 

What is Design Thinking?  (School of Design Uni. Potsdam) Videos)
"Design Thinking is a new method for developing innovative ideas in all areas of life. Developed by David Kelley, the founder of the design agency IDEO, the concept is based on the conviction that true innovation can only take place when strong multi-disciplinary groups decide to create a common culture and then research the interface of differing opinions and perspectives."

 

Empathic design - Wikipedia

"Empathic design is a user-centered design approach that pays attention to the user's feelings toward a product. The empathic design process is sometimes mistakenly referred to as Empathetic design...Leonard and Rayport identify the five key steps in empathic design as

1. Observation

2. Capturing Data

3. Reflection and Analysis

4. Brainstorming for solutions

5. Developing prototypes of possible solutions"

 

	Aug 2013 School Wkshp Day 1 rev.pptx

 

Different Process Stages Names
Different Design Schools and organizations have different names for the stages. Of the design processes, I like the D.school model best since it explicitly has the empathy stage. All the processes talk about empathy but d.school has an explicit empathy step.

Design Process Steps Related to the Wheel of Empathy
Culture Of Empathy	An Empathic Dialog
	Self- Empathy Mirrored Empathy Imaginative Empathy		Empathic Creativity and Empathic Action
D.School - Stanford	Empathy		Define	Ideate	Prototype	Test
IDEO Social (HCD)	Hear?			Create?		Deliver?
IDEO Education	Discovery		Interpretation	Ideation	Experimentation	Evolution
Acumen-IDEO	Discover		Ideate		Prototype
Design For America	Identify   Immerse		Reframe	Ideate	Build	Test  Prove
D.School - Potsdam	Understand	Observe	Point of View	Ideate	Prototype	Test
NVC?	Observations, Feelings, Needs?		Requests?

 

 

 

 

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Skill Level (d.school)

 

Nueva Design Institute Model

 

 

More Interesting Charts

• principalspeaking

• Creating Experiences

 

 Empathic Centered Design, Human Centered Design (HCD) or Design Thinking Process is an exciting process that is centered around empathy.  It can be seen as the full cycle of empathy as we describe in the definition of empathy as the "Wheel of Empathy".